This site uses cookies to improve your experience and to provide services and advertising.
By continuing to browse, you agree to the use of cookies described in our Cookies Policy.
You may change your settings at any time but this may impact on the functionality of the site.
To learn more see our
Cookies Policy.
Download our app
People are loving ASOS for not airbrushing out their models' stretchmarks
SUMMER CAN BE a time of insecurity for many, with pictures of smooth, poreless models in bikinis smiling down at us from every storefront and constant talk of ‘beach bodies’.
Over the past few years, retailers have been embracing a more natural approach – the US lingerie brand Aerie famously discontinued retouching its models in 2014, and it appears that others are following suit.
ASOS has quietly stopped airbrushing some of its swimsuit and lingerie models, showing stretch marks and blemishes and all sorts of regular ‘imperfections’.
Twitter / @leahtudorx Twitter / @leahtudorx / @leahtudorx
Twitter / @leahtudorx Twitter / @leahtudorx / @leahtudorx
Women have been noticing – and they’re big fans of what they see.
In fairness, these women are still beautiful models with conventionally attractive bodies – but it’s most definitely a step forward.
However, it doesn’t appear to be happening across the board, with some shoppers still seeing the airbrushed images.
Twitter / @phoebemarley_ Twitter / @phoebemarley_ / @phoebemarley_
Judging by the reaction, though, it might be something for ASOS consider doing full-time? Think about it, guys.
DailyEdge is on Snapchat! Tap the button below to add!
Jennifer Lawrence called a photographer who tried to pet her dog a ‘f**king loser’>
Green Day visited the first ever bar they played in Dublin… only to find that it’s now a Starbucks>
To embed this post, copy the code below on your site
Airbrushing Asos fab feeling models my feeling tiger stripes